How we helped:
Drawing on our experience of delivering a hugely successful, no cost, top quality publication to over 1000 premier funeral homes throughout the US and Canada, we were confident we could create a no cost, premium publication that would meet each one of our client’s needs. The goal, as always, was to exceed their expectations!
To provide funding for the project our sales team recruited a selection of local businesses that would be advertised within the publication. We ensured each business did not conflict with the core services and products offered by the client and could provide appropriate products or services that would meet the needs of patients and their loved ones.
Following the existing brand identity and keeping a locally owned feel, our design and copywriting team set to work to provide 1000 P4 portrait premium ‘coffee table’ style books, complemented by a HTML5 digital version that could be shared to the wider family and be used as a multiplatform marketing tool by the client.
We used a mixture of local and stock photos plus information taken from the client’s website. Added to this we supplied comprehensive, sector specific information resulting in a complete “one stop” resource to assist the client in helping the patients and their loved ones that they serve while helping the client to market their hospice to the wider local community.