Elmer’s Big Parade Blackpool 2024

Partner Plus Media is incredibly honoured to be a sponsor for Elmer’s Big Parade Blackpool 2024! As a long-time supporter of Brian House Children’s Hospice, who are collaborating with Wild In Art and Andersen Press on this ambitious project, we jumped at the opportunity to show our continued support and appreciation for this amazing, local charity. 

What is Elmer’s Big Parade?

The project takes the popular children’s character Elmer the Patchwork Elephant to key landmarks in the UK town of Blackpool in the form of large decorated elephant sculptures, each of which is sponsored by a local business. Our very own sponsored sculpture recently stopped by our UK office for a quick photoshoot before he takes to the streets in all his colourful glory!

The outdoor Art Trail, fully accessible and free to locals and tourists alike, will open from April 2024. It will see Elmer and 30 of his uniquely decorated friends appear on the streets of Blackpool in the biggest public art trail the town has ever seen, bringing joy and laughter to the local area for 8 colour-filled weeks! 

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Brian House Childrens Hospice Blackpool Logo 2018

About Brian House Children’s Hospice

Based in Blackpool, in the North West of England, Brian House Children’s Hospice is a part of Trinity Hospice that is dedicated to caring for local children with very complex needs and life-limiting conditions. Despite the seriousness of the health problems faced by children here, Brian House is an incredibly vibrant, noisy, happy place that not only provides respite, palliative and end-of-life care for children and young people, but also specialist therapies, including play and music therapy, as well as support for the entire family.

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Founded in December 1996, the facility was extended in 2005 and then underwent a significant refurbishment in 2014 to further enhance the quality and quantity of services they are able to provide. Offering all services completely free of charge to those who need them, the biggest obstacle for Brian House Children’s Hospice is funding. It costs over £1 million each year to keep Brian House open, with the vast majority of its funding coming from privately raised funds. Holding events all throughout the year, from fun runs through to large-scale public events such as this, Brian House relies heavily on the fundraising efforts of individuals and businesses to continue providing their invaluable services.

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We’re very proud and grateful to be a part of this special event and will be keeping our eyes peeled for our patchwork friend on our streets in the near future. We’ll be sure to capture Elmer in action so make sure to stay tuned!

If you would like to make a donation to Brian House or get involved in some other way, you can find all the information you need on their website: https://www.brianhouse.org.uk/