Case Study: Henry Funeral Home - Staunton, VA

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The Client

Opened in 1947, Henry Funeral Home proudly continues to be independently owned and operated and is a member of Selected Independent Funeral Homes. Membership in this select group is by invitation only, and is available exclusively to those funeral homes that practice the highest ethical standards, professional service, and community leadership. Henry Funeral Home is the only funeral home in Staunton to receive this distinct recognition.

Henry Funeral Home also celebrates 60 years as a member of the International Order of the Golden Rule, having received their invitation on May 4, 1958. This is an association of dependable funeral directors with approximately 1300 member firms from communities throughout the world

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Client Objectives

With a rich tradition of the highest standards of service to the local community, our client wanted a Family Funeral Planning Guide, that was customized to their particular requirements. The guide needed to complement their existing resources and would have to continue to present the funeral home in the very best light to the families they serve and to the wider local community.

As with all of our funeral home clients, the client was especially keen that the sale of advertising was presented professionally and respectfully to the local business community.

How we helped

As with every project we undertake, our sales team carried out their duties in a respectful and professional manner, with the client’s reputation front of mind at all times. A carefully selected concise blend of reputable, relevant local businesses was recruited to advertise in the guide.

Our design team communicated with the client to understand their exacting wishes for the guide. Delivered ahead of schedule, we created a personalized 40 page Family Funeral Planning guide designed and written in a manner that met each one of our clients wishes. We complemented this with a HTML5 digital version that would help our client and the families it serves share the guide socially.

A few words from our client

A few Words From Our Client

"I have been thoroughly satisfied working with Partner Plus Media, in developing and producing a high-quality Funeral Planning Guide. The PPM staff, were attentive to our specific requests during the development phase. Our community advertisers have shared praise and satisfaction as well. The Funeral Planning Guide was a perfect complement to the resources we have been providing our families and community."

Mr Mark Clarke, General Manager, Henry Funeral Home, Staunton VA

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"I can't say enough about how pleased we are with Partner Plus Media, and the books that they produced! Although we have only had them in-house for a few months, the response from the local sponsors and the public has been nothing but positive. The books are of the highest quality, and I am very proud to use them for off-site presentations, and to hand to out to Preneed clients. Highly recommend!!"

Charles Miles
Funeral Director
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