Case Study: James Funeral Home - Huntersville, NC

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The Client

Opened by Sam James in October 2010, James Funeral Home proudly offer traditional funeral services in a way that allows the families they serve to save money and receive the highest quality funeral service possible.

In a very short space of time, Sam has quickly established his funeral home as one of the leading forward thinking homes in North Carolina.

Client Objectives

Our client wanted to complement his existing marketing and communication strategies in a way that would appeal to each family member both young and old. The client also wanted help in delivering an introduction to the funeral home in video format.

Firstly, the desire was to market cremation services, graveside services, traditional burial and transportation services to other parts of the country or world.  Educating the local community in the need for funeral pre-planning was also important to the client. This covered a range of options, from pre-paying for the whole service to simply making selections and keeping them on file until needed with no money down.

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How we helped

We implemented a 3 tier strategy including 1000 customized funeral planning guides, an HTML5 digital funeral planning guide and a IOS, Android and HTML5 mobile app. This multilevel approach helped to deliver the client's marketing messages including an introductory video in a format that would appeal to each generation of the families they serve and the wider local community.

The entire package was enhanced and funded by the sale and inclusion of advertising space to relevant local businesses that were able to supply products or services meeting the needs of the families served by the client.

A few words from our client

A few Words From Our Client

Sam James has gone on to be something of an advocate of our services, recommending Partner Plus Media to scores of privately owned funeral homes and was kind enough to include a special mention for us in his presentation to the North Carolina Funeral Directors Association conference.

Upon receiving his first consignment of planning guides and mobile app, Sam commented “We have been very pleased with both the product and the process in dealing with Partner Plus Media.

They were very easy to work with and delivered us a beautiful product in a timely manner.”

Sam James, Owner, James Funeral Home, Huntersville NC

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I have been completely satisfied with my experience with PartnerPlus Media. The quality of the publication produced for us is superb.

We crafted an excellent Family Planning Guide that has been very well received by our community.

This has been a genuinely beneficial connection (partner) with my company.

Mark A. Clarke
Vice President/General Manager/Owner

Henry Funeral Home & Cremation Centre - VA

I am very impressed with the quality of the planning guides. More importantly, the reaction we see from our families when the planning guides are presented is quite amazing. Families are practically overwhelmed, which reflects very positively towards our business. This is truly a high quality product.

I also can not speak highly enough about the staff with Partner Plus Media. From the very beginning, every member I have had contact with has been very polite, personable and professional. Overall, your customer service is outstanding.

We primarily use the planners for pre-need, as this suits our needs the best. The fact that we can provide this product to our families at no cost to us is the "icing on the cake".

Joseph H. Vogel
Ralph J. Wittich-Riley-Freers Funeral Home

Wittich-Riley-Freers Funeral Home - Iowa

"I can't say enough about how pleased we are with Partner Plus Media, and the books that they produced! Although we have only had them in-house for a few months, the response from the local sponsors and the public has been nothing but positive. The books are of the highest quality, and I am very proud to use them for off-site presentations, and to hand to out to Preneed clients. Highly recommend!!"

Charles Miles
Funeral Director
McMillan-Small Funeral Home

McMillan-Small Funeral Home - South Carolina

"We have been very pleased with both the product and the process in dealing with Partner Plus Media. They were very easy to work with and delivered us a beautiful product in a timely manner."

James Funeral Home

James Funeral Home - North Carolina

"Tony Smith and Jamie Swindells were excellent to work with and very professional when representing us to our potential advertisers. Forming partnerships with our advertisers has helped to strengthen our community presence. We look forward to continue to distribute this guide in our community to individuals and related businesses."

Hill Funeral Home

Hill Funeral Home - Ohio

Partner Plus Media has done an extraordinary job in creating a wonderful booklet for our client families . From the initial interaction to the final product we couldn’t be more pleased. The booklets and contents represent our funeral home in a dignified and professional manner. They have been very well received by our families, we are fortunate to be able to offer these to them.

Mark Shea
Shea Funeral Homes

Shea Funeral Homes - Bennington VT

Partner Plus Media exceeded our expectations in both the quality of their service and the quality of their product. Our customer service representatives were patient and responsive to our requests and the magazine itself is a beautiful resource for families that really reflects the pride that we take in our work.

Anthony Hall
Stallings funeral Home

Stallings Funeral Home - Maryland