Case Study: James Funeral Home - Huntersville, NC

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The Client

Opened by Sam James in October 2010, James Funeral Home proudly offer traditional funeral services in a way that allows the families they serve to save money and receive the highest quality funeral service possible.

In a very short space of time, Sam has quickly established his funeral home as one of the leading forward thinking homes in North Carolina.

Client Objectives

Our client wanted to complement his existing marketing and communication strategies in a way that would appeal to each family member both young and old. The client also wanted help in delivering an introduction to the funeral home in video format.

Firstly, the desire was to market cremation services, graveside services, traditional burial and transportation services to other parts of the country or world.  Educating the local community in the need for funeral pre-planning was also important to the client. This covered a range of options, from pre-paying for the whole service to simply making selections and keeping them on file until needed with no money down.

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How we helped

We implemented a 3 tier strategy including 1000 customized funeral planning guides, an HTML5 digital funeral planning guide and a IOS, Android and HTML5 mobile app. This multilevel approach helped to deliver the client's marketing messages including an introductory video in a format that would appeal to each generation of the families they serve and the wider local community.

The entire package was enhanced and funded by the sale and inclusion of advertising space to relevant local businesses that were able to supply products or services meeting the needs of the families served by the client.

A few words from our client

A few Words From Our Client

Sam James has gone on to be something of an advocate of our services, recommending Partner Plus Media to scores of privately owned funeral homes and was kind enough to include a special mention for us in his presentation to the North Carolina Funeral Directors Association conference.

Upon receiving his first consignment of planning guides and mobile app, Sam commented “We have been very pleased with both the product and the process in dealing with Partner Plus Media.

They were very easy to work with and delivered us a beautiful product in a timely manner.”

Sam James, Owner, James Funeral Home, Huntersville NC

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“We have been very pleased with both the product and the process in dealing with Partner Plus Media.

They were very easy to work with and delivered us a beautiful product in a timely manner.”

James Funeral Home - Huntersville NC

"Tony Smith and Jamie Swindells were excellent to work with and very professional when representing us to our potential advertisers. Forming partnerships with our advertisers has helped to strengthen our community presence. We look forward to continue to distribute this guide in our community to individuals and related businesses."

Hill Funeral Home - Westerville OH

The funeral planning guides that were put together by Partner Plus Media have been a tremendous asset to our funeral home. We routinely give them to families who are pre-planning a funeral and to patrons who stop by the business. Everyone who picks one up and flips through the pages, comments on its value. I have received no complaints from any of the advertisers who supported the publication and I hope their generosity is repaid tenfold.
Furthermore, Allen Funeral Home will continue to engage with and support Partner Plus Media, in the foreseeable future.
Their entire team seems to be built with courteous professionals.

Robert C. Allen

Allen Funeral Home - Morristown, TN