How we helped
Having typically worked with single brand publications in the past, our entire team was instantly excited by the prospect of a multi-brand campaign. This new direction was accepted with relish and the creative juices began to flow!
Set on a soft to touch, velvet feel, black background, the front cover design centered on the dealership brand with white lettering and mustard logo stylishly picked out in spot UV. This was complemented by the distinctive Rolls Royce, Bentley and Aston Martin logos also picked out in white with a spot UV finish.
The publication opens to a stunning advertisement for a high end local jewelers, complete with a translucent sheet giving the reader an instant taste of the quality to follow. Beginning with a table of contents and welcome from Carlock Motorcars, the dealership content included individual brand sections, each offering an illustrated history and a showcase of the complete current range. Additional content included several pages with photos highlighting recent dealership events, a summary of contact details and even a section inviting the reader to stop by the Aston Martin showroom to enjoy the all-new coffee and lounge area.
To add to the 1000 top quality dealership books that were delivered to our client, we went the extra extra mile with their cross-platform HTML5 digital book. We enhanced the reader experience by including HD video, introducing Carlock Motorcars, Nashville and the entire range for each of the showcased brands.