Case Study: Carlock Motorcars - Nashville, TN

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The Client

Carlock Motorcars Nashville is the Official Dealer for Aston Martin, Rolls Royce Motorcars and Bentley in the Nashville, Tennessee region.

Carlock Motorcars Nashville offer some of the most exclusive automobiles in the world and take great pride in being the only factory approved dealer for these brands in the region. Whether it is the glorious sound of the engine coming to life when you turn the key of an Aston Martin or the ambiance of the hand finished wood and finely crafted leathers that delight your senses as only Bentley and Rolls-Royce Motorcars can do, Carlock Motorcars in Nashville is the place to go.

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Case Study Image
Aston Martin Summit

Client Objectives

Carlock Motorcars wanted top quality, bespoke literature to showcase and promote their recently opened multi-brand showroom and three of their luxurious brands: Rolls Royce, Bentley and Aston Martin. They were keen to promote the Carlock Motorcars group as a whole and also wanted to develop and exploit the cross marketing potential of their multi-brand dealership.

From an advertising sales point of view our client was keen at the outset that the local businesses they already had existing relationships with, should be given first choice on the available advertising opportunities.

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How we helped

Having typically worked with single brand publications in the past, our entire team was instantly excited by the prospect of a multi-brand campaign. This new direction was accepted with relish and the creative juices began to flow!

Set on a soft to touch, velvet feel, black background, the front cover design centered on the dealership brand with white lettering and mustard logo stylishly picked out in spot UV. This was complemented by the distinctive Rolls Royce, Bentley and Aston Martin logos also picked out in white with a spot UV finish.

The publication opens to a stunning advertisement for a high end local jewelers, complete with a translucent sheet giving the reader an instant taste of the quality to follow. Beginning with a table of contents and welcome from Carlock Motorcars, the dealership content included individual brand sections, each offering an illustrated history and a showcase of the complete current range. Additional content included several pages with photos highlighting recent dealership events, a summary of contact details and even a section inviting the reader to stop by the Aston Martin showroom to enjoy the all-new coffee and lounge area.

To add to the 1000 top quality dealership books that were delivered to our client, we went the extra extra mile with their cross-platform HTML5 digital book. We enhanced the reader experience by including HD video, introducing Carlock Motorcars, Nashville and the entire range for each of the showcased brands.

A few words from our client

A few Words From Our Client

"The book created is AMAZING. Our thanks to Imago who tirelessly and professionally made multiple changes to suit us. The layout is perfect. The product materials and printing are of the highest quality and have provided us with a book that we are proud to share with every customer that enters one of our showrooms."

J.R. Roper, General Manager, Carlock Motorcars

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"Partner Plus Media did a phenomenal job, from start to finish. The dealership books were delivered in a timely manner and printed to the highest standard. Aston Martin Summit was provided with a first class product to present to our clients, with the right balance of relevant advertisements from local professional businesses. We would highly recommend Partner Plus Media to any premium-luxury dealership looking to add a positive marketing tool to their business.”

Aston Martin - Summit NJ

“We are delighted with our brochures that represent our company and the quality of the brands we represent perfectly. We would have no hesitation in recommending Partner Plus Media who made the process very straight forward and easy for us.”

P & A Wood - Dunmow, Essex

"The book created is AMAZING. Our thanks to Imago who tirelessly and professionally made multiple changes to suit us. The layout is perfect. The product materials and printing are of the highest quality and have provided us with a book that we are proud to share with every customer that enters one of our showrooms."

Carlock Motorcars - Nashville TN

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