Case Study: Carlock Motorcars - Nashville, TN

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The Client

Carlock Motorcars Nashville is the Official Dealer for Aston Martin, Rolls Royce Motorcars and Bentley in the Nashville, Tennessee region.

Carlock Motorcars Nashville offer some of the most exclusive automobiles in the world and take great pride in being the only factory approved dealer for these brands in the region. Whether it is the glorious sound of the engine coming to life when you turn the key of an Aston Martin or the ambiance of the hand finished wood and finely crafted leathers that delight your senses as only Bentley and Rolls-Royce Motorcars can do, Carlock Motorcars in Nashville is the place to go.

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Client Objectives

Carlock Motorcars wanted top quality, bespoke literature to showcase and promote their recently opened multi-brand showroom and three of their luxurious brands: Rolls Royce, Bentley and Aston Martin. They were keen to promote the Carlock Motorcars group as a whole and also wanted to develop and exploit the cross marketing potential of their multi-brand dealership.

From an advertising sales point of view our client was keen at the outset that the local businesses they already had existing relationships with, should be given first choice on the available advertising opportunities.

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How we helped

Having typically worked with single brand publications in the past, our entire team was instantly excited by the prospect of a multi-brand campaign. This new direction was accepted with relish and the creative juices began to flow!

Set on a soft to touch, velvet feel, black background, the front cover design centered on the dealership brand with white lettering and mustard logo stylishly picked out in spot UV. This was complemented by the distinctive Rolls Royce, Bentley and Aston Martin logos also picked out in white with a spot UV finish.

The publication opens to a stunning advertisement for a high end local jewelers, complete with a translucent sheet giving the reader an instant taste of the quality to follow. Beginning with a table of contents and welcome from Carlock Motorcars, the dealership content included individual brand sections, each offering an illustrated history and a showcase of the complete current range. Additional content included several pages with photos highlighting recent dealership events, a summary of contact details and even a section inviting the reader to stop by the Aston Martin showroom to enjoy the all-new coffee and lounge area.

To add to the 1000 top quality dealership books that were delivered to our client, we went the extra extra mile with their cross-platform HTML5 digital book. We enhanced the reader experience by including HD video, introducing Carlock Motorcars, Nashville and the entire range for each of the showcased brands.

A few words from our client

A few Words From Our Client

"The book created is AMAZING. Our thanks to Imago who tirelessly and professionally made multiple changes to suit us. The layout is perfect. The product materials and printing are of the highest quality and have provided us with a book that we are proud to share with every customer that enters one of our showrooms."

J.R. Roper, General Manager, Carlock Motorcars

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"We have recently received our new dealership booklets from Partner Plus Media and couldn't be happier with the final product. The production quality of the books far exceeded our expectations. We had the pleasure of working with Chris who walked us through each step of pre-production. The process was easy for our team to understand and execute, thanks to his communication and patience.

In addition to the content and imagery, Partner Plus Media did an exceptional job of selecting advertisers that resonate with our audience, and align with the standards of the luxury brands that we represent.

In a world where visual communication is fundamental to effective marketing, we would absolutely recommend Partner Plus Media for their outstanding product and customer service.”

Allison Tade
Marketing Manager
Newport Beach Automotive Group (Lamborghini, McLaren, Bugatti, Koenigsegg Newport Beach)

Newport Beach Automotive Group - California

"We are very pleased with our new dealership books from Partner Plus Media, the process of creating the book was quick, efficient and easy. The quality of the books is great and our clients have really enjoyed reading them. It has been a great way for us to showcase our dealership events and newly released cars. The team has been a pleasure to work with and all of the content is fully customizable to ensure our high standards were met."

Soraya Hirani
Marketing Manager
Ferrari of Vancouver

Ferrari of Vancouver - British Columbia, Canada

"Partner Plus Media did a phenomenal job in bringing our dealership and luxury automotive brands to life in our dealer books. They were a pleasure to work and coordinate with their attention to detail, customer service, and quality of their materials. Our dealership and customers are extremely happy with the final product."

Josephine Clements
Marketing and Events Manager

O'Gara San Diego - California

"Partner Plus Media has been nothing short of an excellent experience. From the initial discovery call and subsequent visits. Their entire support team represent their agency very well and provide the professional service that they mentioned and more. I would highly recommend their services to those interested in a very unique marketing tool to be used with your local sponsors in your current business networks. We at Scottsdale Ferrari are very pleased with the process, involvement and most of all the finished product. It has been very well received by all who have seen the booklets. Forza Ferrari!"

David B. Mase
Marketing Manager
Scottsdale Ferrari

Scottsdale Ferrari - Arizona

"They are absolutely PERFECT and beautiful. Our customers have loved receiving them so far. We are so impressed with the level of quality of the books. Your team is amazing."

Leah Cecil
Marketing Manager
Circle Porsche

Circle Porsche - California

"Partner Plus Media were a delight to work with. We were very pleased with the design of the book created and timeliness of the production. In addition, we were able to establish stronger relationships with other businesses that cater to the same level of clientele as us. Our clients love receiving a book as a special gift from the dealership. We look forward to working on the second edition of the coffee table book featuring our latest events!"

Olga Kulibaba
Marketing Manager
Sterling Motorcars

Sterling Motorcars - Sterling, Virginia

"Simply Spectacular! the best description I can give you for our amazing Bentley Atlanta coffee table books. The quality of the finished product vastly exceeds our expectations. Everything from the images, the layout, the verbiage and most importantly, the affiliated advertisers in our book all have the look and feel of “Bentley”. We have a very high bar to maintain as we represent an ultra-luxury brand and our clients will not accept anything but the best. It was great working with your team. It was seamless, effortless and efficient. We look forward to our next edition."

Sid Barron
General Manager
Bentley Atlanta

Bentley Atlanta - Georgia

"Partner Plus Media was extremely easy and transparent to work with on our project. They let me take my time in preparing, and were patient with my many edit requests. The books were beautifully made, have great quality, and we’re proud to supply these to our clients. They were a great success. Thank you PartnerPlus Media!"

Careesa Campbell
Marketing Manager
Ferrari of San Diego

Ferrari of San Diego - California

"Partner Plus Media did a phenomenal job, from start to finish. The dealership books were delivered in a timely manner and printed to the highest standard. Aston Martin Summit was provided with a first class product to present to our clients, with the right balance of relevant advertisements from local professional businesses. We would highly recommend Partner Plus Media to any premium-luxury dealership looking to add a positive marketing tool to their business."

Allan Greenfield
Sales Manager
Aston Martin Summit

Aston Martin Summit - New Jersey

"This was our 2nd book that we've done with Partner Plus and as expected the process was seamless and the product speaks for itself."

Allan Greenfield
Sales Manager
McLaren North Jersey

McLaren North Jersey - New Jersey

"I received the dealership books today. Thank you so much. The books look amazing. We are super excited to share them to our clients and friends. Thank you for being so patient with us throughout the process. Again, we are so grateful for the work that all of you did to make this happen. Thank you! It really was a pleasure working with Partner Plus Media, on this fabulous project."

Sandra Liem
Marketing Manager
Grand Touring Automobiles

Grand Touring Automobiles - Ontario, Canada

"Amazing collaboration with this team from the very beginning to the final publication. Very patient and competent staff of designers, organizers and contact persons. They made a beautiful representation of our store and great piece of art on any coffee table! We appreciate their hard work and would highly recommend them."

Ramin Safavizadeh
Sales Manager
Rolls-Royce Motor Cars Raleigh

Rolls-Royce Motor Cars Raleigh - North Carolina

"The book created is AMAZING. Our thanks to Imago who tirelessly and professionally made multiple changes to suit us. The layout is perfect. The product materials and printing are of the highest quality and have provided us with a book that we are proud to share with every customer that enters one of our showrooms."

J.R. Roper
General Manager
Carlock Motorcars Nashville

Carlock Motorcars - Tennessee

"We are delighted with our brochures that represent our company and the quality of the brands we represent perfectly. We would have no hesitation in recommending Partner Plus Media who made the process very straight forward and easy for us."

Georgina Wood
Managing Director
Rolls Royce Motorcars
P & A Wood

Rolls Royce Motorcars P & A Wood - Dunmow, Essex