Case Study: Paramount Automotive Group - Charlotte, NC

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The Client

Foreign Cars Charlotte plays host to an elite selection of luxury branded cars, which includes Aston Martin, Bentley and Maserati.

Located in Queen City since 2006 their focus has been on providing their clients with high-end sports cars, luxury cars and supercars, along with building lasting relationships with clients and their local community.

Client Objectives

With a firm belief in providing the very best to their clients, both in terms of their brands and their service, Paramount Automotive Group wanted to develop a marketing tool that would help to showcase their presence in the luxury car market. Together with the sales and servicing on offer for their cars they were also keen to highlight their regular events for both car enthusiasts and fundraising for charities, both locally and nationally.

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How We Helped

After building a relationship with the client it was decided that we would produce three separate luxury publications for use in their dealership. Each publication would focus on one individual brand, namely Aston Martin, Bentley and Maserati.

With such elite brands it was an opportunity to forge further relationships in their local community with local businesses who have a similar clientele, by inviting them to feature in the publications.

The end result is a high quality, set of three individually branded books with a matte, soft touch cover, elegantly finished with a spot UV branded logo on the front and rear.

A few words from our client

A few Words From Our Client

"We could not be more delighted with our books/brochures. The quality is wonderful, and the reactions toward the books/brochures from our customers and employees are all the same: in awe. Partner Plus Media was a pleasure to work with especially working with Mr Howe!! I couldn't have asked for anybody better! After we received our books, we have no hesitation to recommend them to anyone looking to have an equally wonderful book/brochure made."

B. Abdala., Foreign Cars Charlotte

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"Partner Plus Media did a phenomenal job, from start to finish. The dealership books were delivered in a timely manner and printed to the highest standard. Aston Martin Summit was provided with a first class product to present to our clients, with the right balance of relevant advertisements from local professional businesses. We would highly recommend Partner Plus Media to any premium-luxury dealership looking to add a positive marketing tool to their business.”

Aston Martin - Summit NJ

“We are delighted with our brochures that represent our company and the quality of the brands we represent perfectly. We would have no hesitation in recommending Partner Plus Media who made the process very straight forward and easy for us.”

P & A Wood - Dunmow, Essex

"The book created is AMAZING. Our thanks to Imago who tirelessly and professionally made multiple changes to suit us. The layout is perfect. The product materials and printing are of the highest quality and have provided us with a book that we are proud to share with every customer that enters one of our showrooms."

Carlock Motorcars - Nashville TN

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